Showing posts with label Marketing. Show all posts

The Painted Ostrich Egg


Painting is therapeutic as it takes you to a level of serenity that you rightly deserve! It's up to you how you experiment with the talent that nature may have gifted you. For some it comes naturally while to the rest through hard work and persistence;, nonetheless, you should give it a try and discover yourself either through experimentation or an expert guidance.
I read a rather intense thought yesterday which questioned, "How many times have people used a pen or paintbrush because they couldn’t pull the trigger?”- Virginia Woolf.

A few weeks ago, our company CEO requested me to paint an ostrich egg that he had preserved over the years. And to all environmentalists and animal lovers out there, let me mention over that it was an infertile egg that he got drained. The moment you hold this egg you would me amazed at how hard an ostrich egg shell is, it's really a piece of art by nature itself. The giant flightless bird, ostrich can lay about 40 to 100 eggs per year!

To me it was a completely new experience as I had never painted anything beyond a chicken egg and that too was during my school days. If you are to hold this enormous egg you'd realise how many people it would possibly feed as it weighs 1.4 kilograms on average and can feed up to 12 people. 

So according to the request, here's what was needed to be painted; ostriches running in jungle, a cheetah ready to pounce on them any minute, an acacia tree, and a Maasai Tribe man. This tribe is inhibits Southern Kenya and Northern Tanzania and has very distinctive customs and dress, and because of their acquired ability to produce food in deserts and scrublands, Oxfam has suggested that their lifestyle be adapted as a response to climate change. Unlike us, they are nature friendly people.

Eventually, having asked to fit all these things in one egg which apparently seemed big later seemed small and therefore a challenge. I thought I should rather have been given a dinosaur eggs and hesitated to commence the project and once I started drawing on the egg, the challenge seemed to have transferred itself from theoretical to practical terms. The surface was dotted and shiny to an extent that it seemed to have been polished. Hence, I at least erased the drawing thrice to get the subjects fit into a strategically favourable spot knowing that eggs are round. And then came another version of the fun part; the painting stage. 

This is what an ostrich egg looks like in comparison to a chicken egg and is equivalent to 20 to 24 chicken eggs:

The slippery surface didn't allow strokes but rather blobs of paint to cover it, this required the egg to be divided into at least three parts where I could approach the next side once the previous one had dried out. Once this was done, I applied another coat of brush strokes thereby adding depth and contrast. And then add another 4 to 5 days for varnish coats and them drying out in their sweet time in this humid weather.

Voila! This is what the end result was. Since I really like Beethoven, I added the Moonlight Sonata as the background music:
 
So now this egg will either have a glass enclosure or probably some other ways of preservation. Till I find another ostrich egg, adios!

Oh wait, I thought may be you'd like to read up on these interesting ostrich egg facts:

  1. It's the biggest egg in the world. You would be surprised that the eggs of the extinct Giant Moa of New Zealand and the Elephant birds of Madagascar were much larger than an ostrich egg but then humans happen and make animal species extinct.
  2. An ostrich egg measures approximately 15 - 18 inches in circumference and 6 inches in length.
  3. It has a thickness of 0.06 inches, hence the very hard shell.
  4. It contains 2000 calories and is rich in vitamin A and E, calcium, phosphorus, other than traces of magnesium, zinc, copper, iron, selenium, and manganese, 47% proteins and 44.3% fats.
  5. The incubation period lasts for about 35 to 45 days.
Now I wonder what an ostrich omelette tastes like ... :O 

AkzoNobel's Walls of Connection


School children eagerly painting the Wall of Connection
Quite some art specific activities are taking place pertaining to CSR. AkzoNobel for instance, recently conducted a painting activity at Saint Monica's High School which is located in Bhattiabad, Karachi. I happened to have been invited to this school to be part of this initiative and it's interesting when I realise that there still are so many places in Karachi which I haven't yet explored, hence, both ways it was a new experience for me.

AkzoNobel and the global peace movement, MasterPeace have collaborated for a partnership under which they will paint 100 walls, called the 'Walls of Connection', this will be done in 40 countries. Through this partnership, both entities aim at creating harmony among different faiths and communities, hence, they decided to paint a dove on one of the walls of Sain't Monica's High School, this also being the first of a 100 Let's Colour Walls.


These walls are a means to connect people and bring them together through a strong medium, Art which seems to be getting extinct in our country at least. Art is a primitive part of any culture and if it starts diminishing, it marks the decadence of that society; something we've gradually been facing.

AkzoNobel's senior teams had travelled all the way from Lahore to participate in this painting ritual and more cities will follow. People from different faiths accompanied the team and were hopeful regarding an inter faith assimilating wave that will have a positive impact on the country. The symbol painted below shows symbols of all faiths as a unified force.


This activity will cover 6 schools later for the adaptation of a more inclusive future.

From Left to Right: Artist Nadeem Ansari, Club Leader and Program Director Kelash Kumar Sarhadi, Artist Kaiser Bhatti


 
 


Is the Hype about Moto Z worth it?



In my previous post I wrote about Moto Z's anthem and how the gadget quality made it possible to shoot the entire TVC using this mobile phone alone.When you hear, 'Hello Moto', you immediately set foot in an aura of nostalgia that takes you to the time when consumers were crazy about Motorola Razr's flip phone series. 

In the recent launch event that Moto Z had, it displayed the chic mobile phone and demonstrated the use of all its Mods which are the modular add-on gadgets that can be bought separately. Mod is simply a cool way of referring to these accessories. Isnt it really cool when you can turn your phone into a camera or a projector whenever you feel like? The future is finally residing with us in the present time frame.

So let's talk about why the hype and marketing are worth enticing you towards a purchase decision. Below are some specifications and of course some details of the much talked about Mods:

MOTO Z:

Size and Durability:
It's the world's thinnest smart phone aka razor thin (5.2 mm) as it has been manufactured using stainless steel and military aircraft grade aluminium while it measures to 5.5". 

RAM and Storage:
If you are a data hoarder like me then Moto Z is something that would make your life at ease; with the option of 32 GB or 64 GB of space you can even practice your birth right to seek additional storage space by adding a micro SD card for up 2 TB (2 TB, really? Even I haven't reached that benchmark of mobile phone data storage but you never know when this option might come in handy)

Camera:
Here comes my favourite part, the phone camera! Moto Z comes with a high resolution 13 mega pixel camera with laser autofocus and optical image stablisation which enables the photographer within you snap realistic and visually appealing pictures in any light condition. and oh! The front camera is worth 5 mega pixel and is equipped with a wide angle lens which helps you fit all your friends in one picture, fat and thin ones, all into one frame! 

When it rains or when you spill something your your prized possession:
Worry not! Moto Z has a water repellent coating which shields the phone from rain and splashes that might lackadaisically come to embrace your phone. 

Battery Life:
Aren't we all occasional phubbers. Moto Z comes with upto 30 hours of battery life and helps you stay connected for the entire day but let's say you often travel (better yet, if you are a mountaineer) and went camping, and didn't have a power connection for a time beyond this limit, you can buy the TurboPower™ Mod (Incipio offGRID Power Pack Mod - Rs. 8,650) that provides up to 8 hours of power in just 15 minutes. 

Price: Rs. 75,000 

Available Colours: Black & Lunar Grey/White & Fine Gold

THE MODS

The Mods can easily be attached and detached with your Moto Z phone because of their magnetic characteristic!
The 4 Mods - Picture Credit: Lenovo


Hasselblad True Zoom:
Dimensions: 152.3 x 72.9 x 9.0 - 15.1 mm
Sensor Resolution: 12 MP
Video Resolution:1080p Full HD at 30fps 
Mics: 2
Aperture: f 3.8 - 6.5 (perfect for photography enthusiasts who want to occasionally use it as an alternative to DSLR cameras sometimes)
Zoom: 10x Optical / 4x Digital 
Focal Length: 4.5-45 mm (25 - 250 mm 35 mm equivalent)
Flash: Xenon Flash
Flash Modes: Auto, on, off
Image Stabilisation: Still:OIS
Price:  Rs. 29,500

Moto Insta-Share Projector:
Dimensions: 153 x 74 x 11mm
Resolution: 854x480 WVGA (480p)
Projector Technology:  DLP
Brightness: 50 lumens nominal
Contrast Ratio: 400:1 
Image Size: Up to 70" diagonal projection
Aspect Ratio: 16:9
Lamp Life Rating: 10,000 hours 
Keystone Correction: -40º to 40º 
Physical Button Control: Power/settings, Manual focus 
Battery Size: 1100mAh 
Battery Life: Adds up to 60 minutes of projection time 
External Charging: USB Type C 
Audio Output: Speaker, Bluetooth or USB-C from Moto Z phone 
Display Input: Moto Z phone 
Wireless: Moto Z phone cellular and wifi data 
Price: Rs. 39,500 

This is the room where Moto Z demonstrated the use of their projector mod and the experience was phenomenal

JBL Sound Boost:
Dimensions: 152 x 73 x 13mm 
Number of Speakers: 2 speakers @ 27mm diameter, stereo sound 
Speaker Power: 3W per speaker, 6W total 
Requency Response Range: 200Hz – 20kHz 
Loudness: 80dBSPL @ 0.5m 
Speaker Support and Integrated Battery: Yes
Battery Size: 1000 mAh 
Battery Life: 10 Hours
External Charging: USB Type C 
Change Rate: 1A, 5W 
Price: Rs. 12,500 

Their demonstration of sound with this mod was pretty cool

Power Pack (3 versions) Incipio offGRIDtm Power Pack 
TUMI Power Pack
Dimensions: 152.7 x 73.5 x 6.2 mm
Battery Size: 2220 mAh
Battery Life: US & EMEA: Up to 22 hours ROW: Up to 20 hours
Charge Rate to Phone: 4-6W, varies based on phone battery level
Charge rate from phone via wall charger: 2.2A, 11W
Wireless charging (exclusive to wireless charging version): Qi 1.2.1, PMA 3.0"
Wireless charging rate (exclusive to wireless charging version): 5W
Price: Rs. 8,650   

The team behind the Moto Z Anthem campaign (From Left to Right: Hira Tareen, Mehreen Jabbar, Amean J)

So I think the hype about Moto Z is worth it although the phone is priced at a very high end. It's upto you whether you want to buy the Mods as well or which one in particular you would be interested in. I personally like the Hasselblad True Zoom Mod. You can simply buy the phone and that might suffice your needs or like I said, you can buy whichever Mod suits you best.